See word Assignment Example | Topics and Well Written Essays - 500 words - 3

See word - Assignment Example It supports the employment of immigrants, and provides its employees with a wage that helps them meet their needs successfully. More to this, it advocates for the conservation of the environment as it uses organic cotton and recycled materials to make its products. These aspects endear the company to the public as they take social responsibility seriously. Consequent to this, many customers are drawn to the company, thus promoting the sales of the company. However, the sexual campaigns used by the company to advertise its products expose the employees to sexual harassment, thus interfering with their dignity. Therefore, the company ought to discontinue the marketing strategy, and promote the dignity of its employees. American Apparel serves both male and female customers. This enables the company to sell its products to a wider population, hence attracting a considerable portion of the population. It provides the customers with clothing required for daily use, thus meeting their basic needs. However, older customers who visit the premises of this company tend to get shocked by the adverts used to display the garments, which deters most of them from completing a purchase. This leads to a considerable loss of revenue, which affects the company‘s profitability negatively, thus necessitating a change in the marketing strategy. Competitors in this industry apply marketing techniques that maintain the dignity of individuals. Consequently, customers would prefer buying their garments from such companies, instead of a company that promotes sexual behavior. This compels American Apparel to transform its strategy, to maintain, and attract a large pool of customers. American Apparel serves the global world. However, it specializes in selling to young adults above the age of twenty (Richard Ivey School of Business Foundation 1). Different countries have different cultures that guide their value system. Some countries maintain a restrictive culture,

Advance coorperate finance Essay Example | Topics and Well Written Essays - 750 words

Advance coorperate finance - Essay Example Crown’s (Australia) FCFF grows continuously for the five years after which it takes a slight downward trend. This means at the fifth year of its operation it reaches maximum profitability level of the company beyond which level the expenses of the company increases resulting in decease in the FCFF of the company. The company projection has been made on the basis of both DCF and DDM approach where the former is 81.24 and the later is 50.27 which means that the market has been pessimistic for the duration of which the discounted cash flow and the dividend discount model has been computed. Contrarily the intrinsic value of the company being $4.46 as against the market price of the company at $9.06 indicates that the company shares are overvalued. Thus it will turn out to be beneficial for the sellers of the shares, while investors thinking of buying the shares of Crown should wait till the market price of the company dips a little. The P/E ratio of Crown is 20.46 while that of CN TY is 20.85; through this we can say that CNTY is in a better position than Crown. However, the higher P/E ratio is also an indication of the risk of the company being high as the market value of the company has fallen in comparison to the earning per share of the company. This effect can be brought about through the buyback of shares. (Cassia, Plati & Vismara 1-10). Mergers and Acquisitions Acquisition is a process which a firm enters into to gain control of the target company that is being acquired. It is one of the growth strategies of the company through which the company plans to expand its business. Crown Limited has acquired the Aspinall’s Club which is a high-end casino in London. This has enabled Crown to successfully operate in London while catering to the VIP business class leveraging the marketing and the sales capabilities of Crown in the international market. But as per the expectations of Crowns acquisition the returns for the company has not turned out to be a remarkable one. The other acquisition of the company is the Holiday Inn hotel which was entered into by the company on 11th May, 2011 to possess the assets in Perth that amounted to approximately $79 million. For the settlement of the equity derivatives the company acquired both Echo Entertainment Group and Tabcorp Holdings Limited. Most of the acquisition of the company did not show incredible results resulting in the increase in the capital expenditure of the company (Crown Limited, 2011). Segment Report The segmentation of the Crown Australia was done on the basis of geographically from Melbourne and Burswood. The major portion of the company’s sales is generated from Melbourne which is 71% while that of Burswood is 29%. The acquisition of the casino led to the VIP program. But due to heavy impact of stiff competition both Crown Burswood and Melbourne were affected by the reduction in the VIP program. Across the two properties of Crown in Australia, the main floor gaming revenue shot to 56% while its PM was 39% over the year in 2011. However, the non-gaming segmentation policy of Crown adopted by the company boosted its revenue in the non-gaming section by 22% while the PM was 16% benefitting the full year operation of the company. On the other hand, the strategy adopted by the company to source new customers from China helped them earn better VIP program revenue of $31 million from Crown Melbourne. Contrarily the major operational revenue of the company came from main floor gaming segment where Crown Melbourne gave $930,657 million while Crown Burswood added $413,770 million. Hedging Policy The company hedges the derivative instruments but does not use the process for trading purposes. The process of hedging is carried on fair value and the cash

Lipstick sales in the Recession Thesis Example | Topics and Well Written Essays - 4250 words

Lipstick sales in the Recession - Thesis Example Women although consider lipstick an essential but purchase it as a luxury to give themselves satisfaction. The results of the research have been supported by economic theories of Keynes, the income effect, the lipstick index and the elasticity of income theories. The results defy the substitution effect and basic economic theory of demand and supply. An interesting point is that lipstick sales are being depended upon to assess recession however, the trend of buying lipstick is changing and women are substituting it for lip gloss. Thus the question arises as to how much can the lipstick index be relied upon or whether the theory should be revised to include a certain pool of cosmetics for the theory to be more dependable. Recession has the global market and the economic conditions are deteriorating both in the developed and developing countries. The unemployment rate is increasing and the purchasing power of consumers is shrinking (CBS News 2008). Consumers now have to make choices and switch to cheaper commodities. Most cannot afford to purchase the luxuries they could afford in pre-recession times. Thus the overall prices of all goods are increasing due to inflation and according to the law of economics the demand for all products should decrease (CBS News 2008). However, as per Keynes (2009) there are certain products whose demand and supply rises in recession which is against the economic law. Lipstick is one of these products as its demand rises with the recession and increase in prices. The research focuses on why the demand of lipstick rises even with the increase in prices. So much so, that the sales of lipstick are used to indicate the recession patterns and to know whether recession has set in or not. The greater the sales, the more the recession. In the makeup industry the lipstick index is ardently used to see the recession progress. At the same time, it is also

Proposal for the analytical report Thesis Example | Topics and Well Written Essays - 1000 words - 1

For the analytical report - Thesis Proposal Example ts and demerits of each approach as I compared and contrast direct mail and email  advertising strategies by trying to remain relevant to meet the client’s requirement. Finally, I will present a list of recommendation to my client providing him with the facts to make a policy on which strategy will best meet his marketing plan based on the analysis of the rhetorical situation presented. The scope of my study is will be determined by the benchmarks designed by the client. In this context, my client is disturb by which advertising strategy is effective based on the pros and cons of each approach. With respect to the client’s circumstance, there the comparative analysis will on one hand be executed based on looking for advantages and disadvantages and on the contrary the complaints from the customers based on each advertising strategy. In this option, the customers or consumers feedback based on the experiment of on each strategy will be used. For instance, email marketing has a risk of spam that makes the customer be dissatisfied and hence will not be recommended. In decision-making, I will peg my criteria assigned by the client. The study will require to avail consideration for the customer’s future objectives such as satisfying the customers through minimization of spam through direct mail instead of email marketing. My decision-making will also be due to the significant or number of clients netted in by each strategy. The study primary audience is the client who has requested for my service to be equipped in order to determine the appropriate advertising strategy. My client has offered a particular benchmark to guide my analysis and information gathering. My study outcome will be communicated majorly to address the customer and his situation. I will strictly remain focused on benchmarks given by the customer to amicably resolve the requirement of my client. The secondary audience for my study is the potential consumer who is disturbed by the increased

Natural, Herbal, and Vitamin Supplements Research Paper

Natural, Herbal, and Vitamin Supplements - Research Paper Example Each day, online sites are flooded with people looking for every kind of health-related information. Their searches range from information pertaining to remedies for health problems to preventive health care. In order to market their supplements, companies through the media place a wide range of advertisements that are enticing to consumers (Vaskovarzic 1). Each site gives the impression that their product is the ultimate solution to health problems. Given that consumers are desperate for solutions, they are usually easily convinced to purchase these supplements. Sometimes, reviews from people who give testimonies on how some of the supplements are effective to increase people’s urge to purchase. Media has also contributed a lot towards creating an image that is at times deceiving to people (123HelpMe 1). Online photos show pictures of flawless people especially celebrities. In some circumstances, media will highlight specific supplements that these celebrities use to acquire the perfect look. The fact that everyone wants to look good becomes a triggering factor for online shopping for supplements based on judgment from online images. Media has created awareness about the existence of various supplements. If it were not for the media, people would be less knowledgeable. In addition to this, issues such as availability and price have been made possible through the media. From anywhere in the world, people can compare and eventually purchase every kind of supplement they want. The process of placing an order is easy (Teichner and Lesko 1). This convenience encourages online shopping (Teichner and Lesko 1). Moreover, through television talks and interviews, media plays a role in publicizing supplements.  Media is so powerful that it can either help or harm people. In everyday life, people are in connection with media through television, radio and the internet hence accessibility to information. Through the influence of magazine pictorials and television commercials, people are negatively affected. When media is abused, it influences people unconsciously to attempt things that are harmful to their health. Media ofte n presents the picture of a perfect body with the aim of getting attention and in the long run marketing certain products. When people fail to acquire the perfect body after consuming particular supplements, they go for alternative supplements. This process increases dependency on particular products hence creating emotional conflicts in most cases.

Survey Design and Analysis Coursework Example | Topics and Well Written Essays - 2250 words

Survey Design and Analysis - Coursework Example (i) Correctness of arguments used in explanations. (75%) (ii) Clarity of arguments used in explanations. (25%) The accuracy of confidence interval calculated from survey data increases as the survey's sample size increases because the standard error involved in survey data is inversely proportional to the sample size and as the sample size increases, standard error decreases and hence the accuracy of confidence interval increases so that the sample mean approaches more close to the population mean in probability (ie. consistency improves to great extent). For example if the confidence interval is wider enough ie.99% there is a high confidence of the population mean falling into the confidence interval rather than 95% confidence interval. Here the Sample Mean plus or minus 2 times the Standard Error is the confidence interval and it leads to prediction of population mean with 95% confidence where it is called as 2sigmal limits. Whenever the confidence interval is widening as much as possible, it has high probability of including the population mean. This section reserved for feedback from tutor Mark: [XX] out of 10 Comment: Part Two In the box below, give recommendations as to when stratified sampling can be useful when conducting a survey. (10 marks) Marks will be awarded according to the following criteria. (i) Correctness of arguments used in recommendations. ... When stratification is done the within sample variance will decrease and the accuracy improves to a considerable extent. The stratification can be according to geographic constraint, economic consideration, educational consideration and the stratification reduces the sample variance. The stratification can be accompanied by cost or without cost. When it is done proportional to the population size, it is called Neyman allocation. When the cost constraint is involved, the cost per stratum should be proportional to the inverse of the variance. The cost per stratum is ch and the stratum variance is Sh. Within each stratum we have to adopt to sampling (simple random sampling) and compute the stratum mean or variance. Stratification leads to reduction in the population variance when compared to other sampling methods viz. systematic sampling and simple random sampling. This section reserved for feedback from tutor Mark: [XX] out of 10 Comment: Part Three In the box below, give recommendat ions as to when cluster sampling can be useful when conducting a survey. (10 marks) Marks will be awarded according to the following criteria. (i) Correctness of arguments used in recommendations. (75%) (ii) Clarity of arguments used in recommendations. (25%) Cluster sampling can be useful when the sample size is equal among different sampling methods. It is widely used in marketing research where a huge population is divided into groups (clusters) and a sample of the groups is selected. After selecting groups, subsamples from each group forms the sample for this type of sampling. For a given stipulated expenses, it gives large sample size. Cluster sampling can be one stage cluster sampling, two stage cluster sampling or multi stage cluster sampling. For example consider sampling

Nike's Case Study Example | Topics and Well Written Essays - 250 words

Nike's - Case Study Example The company lacked the diversification on its products and produced products for only some specific consumers. It shunned sports like soccer, rollerblading and golf and focused more efforts on making shoes for basketball and track market. This lead to falling of the sales in the market and the company realized that it had to increase its sales. As a result, the company took its designs and marketing competencies and crafted new lines of shoes for its consumers. It lined a new line of soccer shoes and started winning a big market share from the soccer market. The company lacked competences in marketing and design. To improve on it design it purchased other foot wear companies that were complimenting its products. The company lacked a marketing design of convincing its customers that its products were the best. Nike is now searching for new market acquisitions to improve its market share (Henderson et al, 2). The focus of developing new products for new market segments has proved to be a